Welcome to IJM Group, the driving force behind some of the UK's most engaged digital publishers. Founded in 2024 by a group of industry pioneers, our leadership has shaped some of the most influential new media brands the UK has ever seen, including UNILAD, The Manc, and one of IJM Group’s flagship brands, IMJUSTBAIT.

The IJM mission is clear: to engage young, diverse, and often overlooked audiences on social media with content that spans news, culture, music, humor, and sport, all while staying true to our authentic, community-driven roots. We are deeply committed to innovating in what is a new digital era, and our focus is on supporting and spotlighting the creative and dynamic expressions of communities that have historically been underrepresented in media.

Founded in 2014 by a young entrepreneur in London, IMJUSTBAIT has become a household name in the UK and the trailblazer for a new generation of culturally diverse digital media publishers. Building on this foundation, IJM Group operates as the central publishing and media entity propelling IMJUSTBAIT, its family of publishing brands and its subsidiary companies forward. With a social media following of 8 million, we stand out for our unparalleled connection to Gen Z and Millennials, and as a result of this, generate an average of 300 million impressions and 15 million interactions with our social media content each month.

Our leadership team merges the dynamic energy of young entrepreneurs with the deep industry knowledge of seasoned founders. This combination brings more than a decade of experience in brand building, social media publishing and innovative digital content to the table, uniquely positioning IJM Group in the marketplace.

Interested in connecting? We’d love to hear from you. Contact us here.